What are the advantages to join eBay Fulfillment? With Amazon I get the BuyBox and the prime logo. The difference is to join eBay Fulfillment listings automatically achieve eBay Plus standards for shipping - plus merchants enjoy the benefits of the new shipping label: New label for fast, free shipping Buyers like to save and therefore love free shipping. Even if the total price is the same, buyers are more likely to opt for the offer without shipping costs. No matter how cheap the shipping costs are, it forces shoppers to think and calculate. It takes the ease out of online shopping. It's no surprise then that 70% of eBay transactions are free shipping.